{"id":9189,"date":"2025-01-14T10:39:13","date_gmt":"2025-01-14T02:39:13","guid":{"rendered":"https:\/\/ias.ubd.edu.bn\/?p=9189"},"modified":"2025-01-22T12:04:05","modified_gmt":"2025-01-22T04:04:05","slug":"working-paper-on-online-food-entrepreneurship","status":"publish","type":"post","link":"https:\/\/ias.ubd.edu.bn\/?p=9189","title":{"rendered":"Working Paper on Online Food Entrepreneurship"},"content":{"rendered":"\t\t
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The Institute of Asian Studies at Universiti Brunei Darussalam is pleased to announce the publication of IAS Working Paper No 82: University Graduates and Online Food Entrepreneurship <\/em><\/strong>
in Brunei Darussalam\u00a0<\/em><\/strong>by Siti Nurfarina Hasriana<\/b> and Dr Sin Yee Koh (IAS)<\/b>.<\/p>

Please see below for details.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDownload the Working Paper<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Abstract:\u00a0<\/strong><\/p>

This paper explores the experiences of degree graduates in Brunei who engaged in online food entrepreneurship \u2013 an emerging yet understudied area in relation to youth unemployment in the country. Through semi-structured interviews with 10 such entrepreneurs conducted in 2023-2024, this paper examines their motivations and challenges in choosing this career path. Contrary to the assumption of unemployment as the primary driver, the findings reveal two distinct cohorts \u2013 older (28-30 years old) and younger (25-27 years old) \u2013 that are differentially motivated. While the older cohort is primarily driven by external pressures such as unemployment, economic challenges and social pressures (i.e. necessity-driven), the younger cohort is driven by intrinsic motivations such as their passion for entrepreneurship, with some viewing this pursuit as a natural extension of their entrepreneurship education in university. Nevertheless, for both cohorts familial support is crucial in shaping their decision-making processes, sustaining their online food businesses, and assisting in the navigation of their career transitions. This study extends existing research on youth entrepreneurship as an alternative career choice for degree graduates. It highlights the significant role of familial support in empowering and assisting entrepreneurs throughout their entrepreneurship journeys.<\/p>

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Author<\/p>

Siti Nurfarina Hasriana Binti Abdullah Hassanuddin <\/strong>is a graduate majoring in Sociology and Anthropology in the Faculty of Arts and Social Sciences at Universiti Brunei Darussalam. This paper was developed from her final year thesis under the guidance of Senior Assistant Professor Sin Yee Koh.<\/p>

Contact: <\/span>farinahasriana11@gmail.com<\/a><\/p>

Sin Yee Koh<\/strong> is Senior Assistant Professor of Asian Migration, Mobility and Diaspora at the Institute of Asian Studies, Universiti Brunei Darussalam; and Adjunct Senior Research Fellow at the School of Arts and Social Sciences, Monash University Malaysia.<\/span><\/p>

Contact: s.y.koh@alumni.lse.ac.uk<\/a> or sinyee.koh@ubd.edu.bn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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To see more IAS Working Papers, please visit the IAS Working Papers web page<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Institute of Asian Studies at Universiti Brunei Darussalam is pleased to announce the publication of IAS Working Paper No 82: University Graduates and Online Food Entrepreneurship in Brunei Darussalam\u00a0by Siti Nurfarina Hasriana and Dr Sin Yee Koh (IAS). Please see below for details. Download the Working Paper Abstract:\u00a0 This paper explores the experiences of […]<\/p>\n","protected":false},"author":2,"featured_media":7036,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"ocean_front_end_style_editor":"no","ocean_post_layout":"full-width","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"off","ocean_display_header":"on","ocean_header_style":"custom","ocean_center_header_left_menu":"","ocean_custom_header_template":"55","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"53","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-9189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-working-papers","entry","has-media"],"_links":{"self":[{"href":"https:\/\/ias.ubd.edu.bn\/index.php?rest_route=\/wp\/v2\/posts\/9189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ias.ubd.edu.bn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ias.ubd.edu.bn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ias.ubd.edu.bn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ias.ubd.edu.bn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9189"}],"version-history":[{"count":0,"href":"https:\/\/ias.ubd.edu.bn\/index.php?rest_route=\/wp\/v2\/posts\/9189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ias.ubd.edu.bn\/index.php?rest_route=\/wp\/v2\/media\/7036"}],"wp:attachment":[{"href":"https:\/\/ias.ubd.edu.bn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ias.ubd.edu.bn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ias.ubd.edu.bn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}